Privacy Policy

Welcome to www.dainese.com. Please read our Privacy Policy carefully. It governs the way in which data is collected and used and information we learn about you from your visit to the website. This Privacy Policy applies to users of the United States section of www.dainese.com (the "www.dainese.com US Site") regardless of whether you purchase products or not, or when you register with the www.dainese.com US Site, or when you use our services. By using the www.dainese.com US Site, you accept the practices described in this Privacy Policy. If you do not want to accept the practices described in this Privacy Policy, please do not use the www.dainese.com US Site.

The www.dainese.com US Site is operated by Dainese USA Inc., a Delaware corporation having an address at 1001 Brioso Drive, Costa Mesa, California, 92627 United States of America ("DAINESE USA"). DAINESE USA is a subsidiary of DAINESE S.p.A., an Italian company having its registered address at Via Louvigny, 35 – Colceresa (VI ) 36060 Italy ("DAINESE").

Since personal data of users and customers of the www.dainese.com US Site may be processed in Italy, any such processing of personal data will be conducted in compliance with applicable US law as well as the Italian Personal Data Protection Code (Legislative Decree no. 196 dated June 30, 2003) (the “Privacy Code”) and the General Data Protection Regulation (EU) 2016/679 (the “GDPR”). The following information on our data processing is provided in compliance with Section 13 of the Privacy Code and Article 13 of the GDPR:

Dainese USA is the controller of personal data of users and customers of the www.dainese.com US Site. As controller of personal data, DAINESE USA independently determines the purposes and means by which your personal data is processed, including all security measures. DAINESE is a joint controller and may, with your consent, process your data for marketing purposes. For further information on how your personal data are processed by DAINESE, please read DAINESE privacy policy at the following LINK.

The data collected from users and customers of the www.dainese.com US Site includes personal data such as first and last name, mailing and email address, telephone number, gender, personal preferences and other account-related information, and other non-personal data (i.e. motorcycle model). Personal data is collected through users and customers’ voluntarily submissions when establishing a customer account, requesting information, purchasing our products or otherwise engaging our services, receiving electronic notices or other similar communications and other similar activities. Other data collected from users and customers of the www.dainese.com US Site may include IP address, the type of web browser and operating system you are using to access our system, or the type of device you have used to access the website, as well as aggregate information such as how many users log on to the website on a daily basis, and pages most frequently accessed.

DAINESE and DAINESE USA may process your data for legitimate business purposes in our interests, including allowing us to enhance, personalize or improve our services / communications for the benefit of our customers. Your data will be used:

a) to administer our website and its contents to you;

b) to provide you with information, products or services depending on the type of services you use;

c) to allow registration on the website and in our database, facilitating any purchases you would make on our website;

d) to provide you with notices about your account;

e) to allow you to participate in interactive features on our website;

f) to send sales and promotional information or newsletter, if you give your consent, to the e-mail address you have provided;

g) to profile your consumer habits, if you give your consent, which is not necessary to complete registration, in order to help you, either through the website or by sending promotional messages, choose the products that, according to us, best suit your tastes;

h) to respond to any inquiries or comments you submit;

i) to improve our website and the services it performs, or to make the website more interesting for visitors; and

j) for any other purpose with your consent.

Personal data may be processed by paper or automated means, including through the database management software HubSpot CMR and HubSpot Email (for more information click here) for such time as may be required to achieve the above-described purposes, taking the necessary security measures required by applicable law. We also use Cookies to make our website easier to use. For more information on our Cookie Policy, click HERE.

Filling out the form is voluntary and therefore optional. Refusal to submit your personal data will not allow us to provide you with information, products or services. If you would like to update any information you have sent to us, or if you do not want to receive information from DAINESE USA or DAINESE, please contact us at privacy@dainese.com.

Personal data may be communicated to the personnel of DAINESE, DAINESE USA and other subsidiaries of Dainese Group, or other external parties operating for DAINESE USA as its data processors. We may also share or disclose your data with third parties including to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets or stock, in which Personal Information held by us about our Users is among the assets transferred; with law enforcement agencies in order to comply with legal orders or to the extent in which we believe in good faith that cooperation is required; with parties who may investigate any suspected or actual illegal activities; to third-party vendors who we use to support our business and help provide goods or services to you; to execute the purpose for which you provided the information; with analytics and search engine marketers who may assist us in optimizing our website; with credit agencies for the purposes of assessing your credit score where this is a condition of entering into a transaction with you; or with other third-parties from time to time who may assist us in running contests, special offers or events. Some of these persons, including DAINESE USA, may be located outside the European Union. The technical management of this website is also overseen by companies located outside the European Union, and the personnel of these companies may have access to personal data but only in the case of exceptional requirements related to the technical operation of the website. All transfers of personal data outside the EU are subject to EU-Commission approved Standard Contractual Clauses containing appropriate safeguards under applicable law. For more information or to obtain copies, email privacy@dainese.com. Personal data will not be disclosed to any other persons unless we inform you in advance to allow you to exercise your related rights.

Although some browsers allow you to send a signal indicating that you do not wish to be "tracked", our Services do not recognise or respond to "Do Not Track" signals. Third parties may also “track” your online activities across this website, on other websites, and over time.

You may exercise your rights under Title II, Section 7 of the Privacy Code or Chapter III, Articles 15-21 of the GDPR (including the right to access, transport, rectify, or erase your personal data, or object to or restrict its processing, or transform it into anonymous form). To the extent any of our processing is based on your consent, you may withdraw such consent at any time. All of these rights may be exercised by sending an e-mail request to: privacy@dainese.com. You may also lodge a complaint to your local Data Protection Authority if you believe your information is being misused in any way.

The Data Controller for processing is DAINESE USA., with office in 1001 Brioso Drive, California CA, United States of America. Joint Data controller is DAINESE S.p.A. with registered office in Via Louvigny, n. 35 - 36060 Colceresa (VI). In order to monitor compliance with the GDPR and the laws applicable to the processing of personal data by Dainese, Dainese S.p.A. has appointed a third party, independent, as Data Protection Officer: it is the lawyer Luca De Muri, domiciled for the office at the headquarters and reachable at the email address privacy@dainese.com.

Our website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this website or on or through any of its features/register on the website, make any purchases through the website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at privacy@dainese.com.

California Civil Code Section § 1798.83 permits users of our website that are California residents to request certain information regarding disclosure of personal information to third parties for direct marketing purposes. To make such a request, please send an email to privacy@dainese.com with "California Privacy Request" in the email subject line, or write us at 1001 Brioso Drive, California CA, United States of America. You must include sufficient detail for us to locate your file; at a minimum, your name, and email or postal address.

The Internet and the benefits it offers are evolving rapidly, as are the ways in which people use the Internet and the laws surrounding such use. DAINESE therefore reserves the right to update and revise this Privacy Policy at any time. You can determine if this Privacy Policy has been revised since your last visit by referring to the "Effective Date" at the top of this page. Your use of our website constitutes your acceptance of the terms of the Privacy Policy as amended or revised by us, and you should therefore review this Privacy Policy regularly to ensure that you are aware of its terms.